Social Media Marketing & Advertising
Delivering Social Marketing Solutions To Australian Businesses Since 2014.
Who Are we?
We are proud to have been working with Australian businesses for over a decade. Our team are senior, experienced and passionate about growing our clients’ businesses.
Social Matters is a boutique Social Media Marketing and Advertising agency with a difference. We believe that specialisation matters. As such our clients are allocated a team of consultants, specialising in strategy, creative and analytics, rather than a single account manager.
We focus on the metrics that matter – Return On Ad Spend (ROAS). Through building strong client partnerships and implementing best-practice strategies, our ability to scale our clients business has led to many success stories over our 10+ years, and a client retention rate of over 90%.
Who Are we?
What Do We Do?
We focus on three key areas:
1 - Social Media Management
We run outcome-focused campaigns, that align with your business goals. We measure success on outcomes that matter – consistent, quality leads and sales at the lowest possible cost per result.
2 - Masterclasses
Not every business is ready or can afford to outsource their management. However, every business can run effective advertising and marketing activities, with the right training and support. We have one goal with our Masterclasses – for attendees to be able to confidently run basic to intermediate level campaigns successfully. All attendees receive a personal ‘strategy and implementation’ consult after the class, to allow them to hit the ground running.
3 - Consultancy
Our Facebook Certified Media Buying Professionals conduct one off and ongoing consultancy services, ensuring our clients campaigns are running to best practice standards.
Our Approach
Each client is allocated a team of senior consultants, who work collaboratively on each account. Each consultant brings a specialised skill set, in the areas of strategy, creative and analytics, ensuring strong outcomes on our client’s campaign performance goals.
Providing each client with a team ensures the following:
1 -High Performing Campaigns
We run outcome-focused campaigns, that align with your business goals. We measure success on outcomes that matter – Return On Ad Spend. We don’t hide behind ‘vanity metrics’ of reach and engagement
2 - No Staff Down Time
The team approach ensures our clients are not impacted by staff holidays, sick leave or staff movement. Our clients enjoy a full-time dedicated team.
3 - Transparency & Accountability
Our team prides itself on developing strong relations with our clients, providing clear communication and fostering a collaborative environment, with results at the forefront.
Performance Marketing Solutions
Custom strategies tailored to your unique business objectives. A comprehensive audit is conducted during onboarding, forming the base of your custom strategy.
Ecommerce Specialists - supercharge your Return On Ad Spend. Our team of strategists, creatives and data analysts ensures your campaign is structured for stability, strong ROAS and growth.
It takes a village! Key to our success is building genuine partnerships between our clients and their dedicated social team. We value open communication, transparency and commitment to growth.
Integrated, cross-channel campaigns are akey to success. Utilising cross-pollination strategies ensures your marketing activities can leverage off each other, leading to increased performance at a lower cost per result.
Stop-the-scroll creative solutions. You have a limited time to entice a user to stop, then engage with your ad. With competition for newsfeed space at an all-time high, the importance of best-practice creative has never been higher.
Performance management - your objectives are our objectives. We develop performance KPI's specific to your business, which form the basis of our campaign management.